Nearly 25% of singles changed their political affiliation during the pandemic, with the highest shift among young singles at 32%.
11% became conservative
13% became liberal
While singles may not share the same views, there’s one thing almost all can agree on: they feel swamped.
74% of singles are overwhelmed with politics leading up to the election, with young singles feeling it the most (81% of Gen Z; 76% of Millennials).
We surveyed 5,000 singles across the nation this August, with the help of our friends at Dynata and trusty experts like Dr. Helen Fisher and Dr. Justin R. Garcia. Our participants were from all ages, ethnicities, incomes and walks of life. The result? Singles in America. And now, in its 10th year, we have surveyed over 50,000 singles nationwide making up the most comprehensive study on singles EVER.
Get all dataMedia InquiriesDownload Graphics SetDownload SIA Logo