study info

We surveyed 5,000 singles across the nation this August, with the help of our friends at Dynata and trusty experts like Dr. Helen Fisher and Dr. Justin R. Garcia. Our participants were from all ages, ethnicities, incomes and walks of life. The result? Singles in America. And now, in its 10th year, we have surveyed over 50,000 singles nationwide making up the most comprehensive study on singles EVER.

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the undecided third

Today’s singles comprise one-third of the American voting population, nearly 110 million Americans. And as of mid-August, 28% of singles were undecided voters, particularly the young (40% of Gen Z were undecided – that's more than 30 million Americans). So are the candidates to blame? Turns out they’re just part of the problem.

41% of singles are not satisfied with either candidate. Here's why...

age

30% believe the candidates are too old (Democrats rank this as their highest reason 33%)

real change

14% believe the candidates don’t have specific enough plans for change

morals & values

10% believe they don’t have good moral character

• 11% of Gen Z, Millennials & Gen Xers agree, while only 8% of Boomers feel this way
• 13% of Republicans agree, vs. 7% of Democrats
• 11% of women agree, vs. 9% of men

party issues

14% of Republicans believe Trump isn’t conservative enough while 10% of Democrats believe Biden isn’t liberal enough

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Nearly 25% of singles changed their political affiliation during the pandemic, with the highest shift among young singles at 32%.

11% became conservative

13% became liberal

blame it on the political tsunami

While singles may not share the same views, there’s one thing almost all can agree on: they feel swamped.

74% of singles are overwhelmed with politics leading up to the election, with young singles feeling it the most (81% of Gen Z; 76% of Millennials).