the undecided third

Today’s singles comprise one-third of the American voting population, nearly 110 million Americans. And as of mid-August, 28% of singles were undecided voters, particularly the young (40% of Gen Z were undecided – that's more than 30 million Americans). So are the candidates to blame? Turns out they’re just part of the problem. 

41% of singles are not satisfied with either candidate. Here's why...

Nearly 25% of singles changed their political affiliation during the pandemic, with the highest shift among young singles at 32%.
 

11% became conservative

13% became liberal

blame it on the political tsunami

While singles may not share the same views, there’s one thing almost all can agree on: they feel swamped

74% of singles are overwhelmed with politics leading up to the election, with young singles feeling it the most (81% of Gen Z; 76% of Millennials).

study info

We surveyed 5,000 singles across the nation this August, with the help of our friends at Dynata and trusty experts like Dr. Helen Fisher and Dr. Justin R. Garcia. Our participants were from all ages, ethnicities, incomes and walks of life. The result? Singles in America. And now, in its 10th year, we have surveyed over 50,000 singles nationwide making up the most comprehensive study on singles EVER.

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